CREATE PRESS RELEASES THAT GET READ
SIGN UP NOWNeed to make the news or catch attention?
The way your press release is written influences whether or not time-poor media will publish or broadcast it. A strong and concise press release helps journalists understand the story you are selling and quickly identify its relevance to their readers, listeners, or viewers.
27 JULY 2021
09:00-15:30 CET | Tuesday
How it works
In this live online, one-day programme we’ll take you through the steps to create a press release that works. You'll learn how to capture the attention of journalists, secure better press coverage and build stronger relationships with the media.
This programme covers:
- Understanding the news angles and news values that inform your press release
- A media perspective: hear directly from journalists on what they want from press releases, how they use them and what makes a great one
- How to avoid press release spam: when to use and when not to use a press release
- Press release structure and format for effective structure and natural flow
- Best practice in format, layout and presentation of a press release
- How to write headlines and opening paragraphs that grab attention and encourage media to read the full story
- How to create and use quotations to add personality, emphasis and colour
- Developing boilerplates for your organisation
- Tools and tips for editing and proofreading a press release
- Press release distribution, pitching and follow-up to secure media coverage
- Opportunity to pitch your press release to the media
