CREATE A COMMUNICATIONS STRATEGY WITH IMPACT
SIGN UP NOWCommunications that work start with a great strategy.
A strategy establishes the role and goals of communications against your business objectives, identifies key stakeholders, frames communication channels, and sets an overarching strategic approach.
A strategy with impact also includes ideas, activities, and tactics that resonate with key audiences and move the needle on your business and communication goals.
9 AUG 2021
09:00-15:30 CET | Monday
How it works
This live, online, one-day programme, gives you a 10-step process for creating a communications strategy, so you can get it right from day one. It’s a tool you will use for the rest of your communications career.
SIGN UP NOWThis programme covers:
- The TCW 10-step strategy process
- Understanding different types of communication strategies to help identify what will work best for your organisation
- How to identify business priorities and potential issues to help inform your strategic approach
- How to map stakeholder audiences to inform your strategy
- Best use of research and situation analysis to ensure your strategy is built on insights
- How to define communication objectives
- Tools for creating positioning and messages for your strategy
- Tips on channel segmentation and content distribution
- Tips for creating a detailed action plan for implementing your strategy, including setting KPIs, budgets and assigning resources
- How to execute, evaluate and update your strategy
