Inspiration
Weâve all seen the squirming politician, the red-faced celebrity or the well-meaning, yet utterly clueless spokesperson.
There they are, on our screens, brainwashed with the âcompany lineâ of statement or opinions and truthfully, we havenât the faintest idea what they are talking about, or the mess...
Youâll hear us talking constantly about the need for preparation before taking up any media opportunities, and the importance of training spokespeople to make a positive difference. There is one key part of getting the media interview right that you will also see us mention often. We use the word âm...
There is no better support for your spokesperson in a media interview scenario than preparation, but we also know that you know that already. Sending an untrained executive or representative out to face the media on behalf of your organisation would leave us, at best, questioning your HR and leaders...
Over a year into our ânew normalâ, we are still surprised to see spokespeople, heads of organisations and CEOs struggle to give âgoodâ virtual media interviews. It seems a struggle for people to present their best selves remotely, compared to face-to-face interviews. Itâs important not to forget how...
Itâs not called âcar crash TVâ for nothing. The chances are youâve witnessed a wreck of an interview on screen before. Whatâs frightening is itâs not just the average citizen who cannot be trusted in front of a camera, but often a senior executive, politician, company spokesperson or even a CEO who ...
