Inspiration

We’ve all seen the squirming politician, the red-faced celebrity or the well-meaning, yet utterly clueless spokesperson.

There they are, on our screens, brainwashed with the ‘company line’ of statement or opinions and truthfully, we haven’t the faintest idea what they are...

You’ll hear us talking constantly about the need for preparation before taking up any media opportunities, and the importance of training spokespeople to make a positive difference. There is one key part of getting the media interview right that you will also see us mention often. We use...

There is no better support for your spokesperson in a media interview scenario than preparation, but we also know that you know that already. Sending an untrained executive or representative out to face the media on behalf of your organisation would leave us, at best, questioning your HR and...

Over a year into our ‘new normal’, we are still surprised to see spokespeople, heads of organisations and CEOs struggle to give ‘good’ virtual media interviews. It seems a struggle for people to present their best selves remotely, compared to face-to-face interviews....

It’s not called ‘car crash TV’ for nothing. The chances are you’ve witnessed a wreck of an interview on screen before. What’s frightening is it’s not just the average citizen who cannot be trusted in front of a camera, but often a senior executive, politician,...