PRESS RELEASE WRITING TOOLKIT
BUY NOWWhen you need to influence the media, the right message and approach is vital.
Want to make the news?
Make the difference with a well-crafted, super targeted announcement that makes the media sit up and take notice.
Your essential Press Release Writing Toolkit
It’s easy to feel overwhelmed and invisible when sending out your communications to journalists. News moves fast and the media receive a barrage of press releases daily.
You need yours to stand out - headline first!
Strong press release writing is a skill that all PR practitioners and communications executives need to have.
GET IT NOWWe’ve created a practical toolkit to take you step-by-step through the press release writing process. You’ll learn how to research and write a press release that makes the media take action. With editable prompt sections to help you formulate your ideas, it’s a PR essential you’ll come back to time and time again, ensuring your words are read and your messages SEEN.
Your toolkit includes:
- What the media do and do not consider news.
- Great press release structure.
- Using the inverted pyramid technique to write your press release.
- Headlines that get noticed.
- Getting the language right for your press release.
- Writing authentic quotes for spokespeople.
- The differences between press releases and media statements.
- Press release distribution.
- Adapting content to promote your press release on social media.
- How to pitch your story to a journalist in order to get media coverage.
And that’s not all – your bonuses include:
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Your editable press release template.
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FREE Mini-training with BBC journalist, Adam Kirtley, who’ll show you how to pitch your press release to the media.
